Bulgaria Real Estate

Since the economic recession in 2008, the Bulgarian economy has for long been performing poorly seeming never to recover. The real estate sector, in particular, has been struggling to regain its form that prior to the housing bubble was one of the most promising in Europe. Many investors are skeptical about Bulgaria’s real estate market and even the world’s. However the country’s economy is on track to recovery and its real estate market has started showing signs if vitality. Beverly hills luxury properties, a US based real estate agency is one of the many parties looking to take advantage of the stabilization of the economy and offer properties abroad.

This is probably the best time to invest in the country as the prices are one of the best in Europe. Before the crash investors went into a frenzy building apartments, houses and all sorts of property at an exponential rate, there was an expected rise in property demand which stakeholders were keen exploit. The 2008 economic recession and the resulting housing bubble has later on resulted to a dip in property price. If you are looking for a piece of property that will increase in value then Bulgaria is definitely the place to be.

You also do not have to worry about a further decrease in price in the area. Since the dip in property price from 2008 the economy as stated earlier has been recovering and the price of property in the Balkan state has been stabilizing. In Sofia for instance, the housing capital has expanded by 15% over the period between 2013 and 2014.

If you are looking to invest in Bulgaria then you will mostly end up choosing between the beach and the city. Bulgaria experiences both winter and summer, so while it is profitable to own a beach house during summer it may not be so good during winter. It is because of this extreme climate that property holders tend to prefer cities like Sofia to invest in. The city provides a stable demand that is so vital to a growing real estate market.

No matter the economic climate, real estate still remains to be one of the most attractive equities to invest in, if you are looking to be a real estate stakeholder then Bulgaria is the place to start.

5 Best Marketing Tips

Marketing is constantly evolving and businesses need to stay on top of their game by applying new marketing strategies to keep up with the change. Ignore what you were once taught and learn how to adapt to the shift in marketing that has been transformed by technological development.

Here are the 5 best marketing tips to help your brand stand out amongst the competition:

5. Content is Key

5-best-marketing-tips-content-keyContent marketing proves to work time and time again. If you are unfamiliar with the term, it means reaching out to customers with informative, high quality content in the form of newsletters, blogs, podcasts, etc. Why this type of marketing works is because it builds trust between consumer and producer.

Since consumers are provided with free information that they can use, some are likely to recognize the quality of that information and move forward by making a purchase of your product or service. This information not only attracts new customers, but it develops your brand and gives people more information about your product that a regular ad would not be as effective doing.

4. Email Marketing

Similar to content marketing, email marketing is great for providing customers with the information they may eventually act on. Unlike updating through social media, email marketing is in your control; everyone on your email list will receive what you send whereas Facebook only shares posts with a fraction of followers. To get consumers to subscribe to your mailing list, ask current clients if they would like to be contacted from time to time via email and have it visible on your website to attract new clients.

3. Get Personal

In this digital age, it is easier to connect with consumers on a per5-best-marketing-tips-get-personalsonal level. Social media allows businesses to reach out to an online community and retain loyal customers. By posting regularly, consumers are consistently reminded of your brand and are given the opportunity to offer feedback through comments and shares.

Take this possibility of interaction seriously and engage with followers by responding to their comments quickly. Personalization gives consumers a peek into the inner workings of your business and are likely to associate with your brand as they get to know your business better.

2. Focus on your Website

In a world where most customers visit the internet before making the decision whether or not to buy from a service provider, it is important to create an aesthetically pleasing, simple and straightforward website.

The cost to setup an attractive website is relatively low and web software such as WordPress are very user-friendly, making it possible to create a website on your own without spending money on outside help. Make sure your website is mobile responsive, professional looking and easy to navigate. It is a go-to place for new customers to ‘check-out’ and learns more about your brand, which means it can make or break your business.

1. Create a Face

If you truly want to stand out, create a face for your company that consumers will recognize and remember. Most successful businesses have some sort of “mascot” that consumers associate with the brand.5-best-marketing-tips

It is best to be kooky and creative with this because being outrageous is memorable, just as long as a bit of comedy is appropriate for your brand (don’t overdo it though). Creating a face will establish a unique personality for your brand that will leave an impression on your audience. Who knows, maybe they might even dress up as it for Halloween?

By following one or all of the above tips, your business is sure to kick it into high gear. It is best to be remembered and up to date marketing gives consumers a reason not to forget

About Bulgaria

Many people know a great deal about the countries in Western Europe. Countries such as France, Britain and Italy need no introduction but little is known of countries in the Eastern part of Europe. Bulgaria located in East Europe is not well known in the world while it is home to some very beautiful people, culture and a very beautiful landscape. The country is awash with people from various parts of Europe and has a rich history which beg to be spread.

It is precisely located in the southeastern part of Europe and is bordered by Macedonia and Serbia to the west, Romania to its north, Turkey and Greece to the south and the famous Black Sea borders its eastern beaches. The country was first inhabited by the Thracians from approximately 3500 B.C and became a part of Rome. When Rome collapsed, the region was invaded by Goths, Bulgars, Huns, and Avars. The Bulgars had come from the other side of Danube River and taken over. Despite the country bearing their name, their culture died out after a short time and they were replaced by Slavic culture.

The country then adopted orthodox Christianity under the rule of Boris 1. The Ottomans then came and conquered Bulgaria in 1396 establishing it as a Turkish province. The Russo-Turkish war then forced Turkey to grant Bulgaria its independence but due to the intervention of the European powers who were weary of the growing power of Russia and Bulgaria in the Balkans, the country was given to Alexander of Battenburg who was the nephew of the then Russian Czar.

Prince Ferdinand of Saxe-Coburg-Gotha made Bulgaria a kingdom free of Ottoman rule. The country then endured a number of wars; the Balkan wars, the First and Second World Wars. It also went through a communist rule which then collapsed with the collapsing of the Eastern Bloc. There has since been a parliamentary democracy with the Prime Minister as the top government official.

Today the country is inhabited mainly by Bulgarians who make up 84.5% of the total 7,364,570 people in the country. There are also a minority population of Turkish and Roma people, other 40 minorities do not identify with any ethnic group. The official language is Bulgarian spoken by 85.2 percent of the population.

Literacy stands at 98.6 % with no significant differences between sexes. As of 2001 Bulgarian students were the world’s highest performing in the world in terms of reading. The quality of education has however deteriorated over the years with lesser investment in education.

The economy is ranked upper middle income with the private sector contributing to more than 80% of the nation’s GDP. It changed its economy from a largely agricultural economy to an industrial economy in the 1980s due to massive investment in science and technology. There was then a serious decline caused by the loss of COMECON markets and the ‘shock therapy’. It then recovered in the years that followed but then during the global economic depression suffered a great economic blow. Unemployment rates, drop in manufacturing and low cost of living have been plaguing the country ever since.

Things are however gradually getting better with Sofia, the country’s capital recording a major rise in output. Bulgaria though not a member of the Euro still remains a force to be reckoned with, they are for instance Europe’s sixth largest coal producer and also have large deposits if essential metals like iron, lead and copper.

Advertising Real Estate

The real estate is a very competitive market and it requires the best tactics to get by. At a time when many countries are still grappling with the effects of the recent financial collapse of the global economic system, the real estate has never been more difficult. As a seller, finding a willing buyer can be a daunting challenge for even the best marketers. As such to get by you need to employ the best measures to make sure that you don’t get stuck with property that is bound to depreciate in value.

Now with today’s technology there are various avenues to advertise their piece of property however not all are effective. There are but a few that yield real results. As an investor in real estate your success is fully dependent on your ability to find buyers for your property.

Here are some creative ways that you can use to get ahead in this competitive climate:

The first and most obvious thing that every buyer needs to do is to list their property with a real estate agent. A real estate agent is an integral part of the process, he will help you identify markets that you may not have thought of looking at, they also move on to make the deal for you. This is perhaps the most common method taken by every buyer but caution needs to be taken against agents or agencies that may practice unscrupulous methods to get more of your money. Such tactics are unknown to the seller who will end up losing a lot on the deal.

Newspaper ads are also a popular way to get your property out there. It is true that there are very many ads on the newspaper on any day but many buyers and investors do take their time to look for property in the newspaper and if you are lucky you might actually catch the eye of a prospecting buyer.

The internet is awash with opportunities that you can exploit. First you can start by creating your own website where you can list your property its qualities and price. It is a very cheap method and you can do it at the comfort of your home provided you have a computer. One needs no special skills as creating websites has today become a simple drag and drop process. Remember that the internet is worldwide and you will be reaching out to almost every corner of the world.

There are also a variety of websites where you can list you property. Zillow is the most common, it is well known and serves a large majority of buyers especially in the United States. It reaches millions of people all over the globe and is one of the most trusted sites for selling property online. You can also choose to put your property on craigslist or eBay you might catch the eye of an unsuspecting buyer.

As a seller you can also choose to reach directly to investors. You can do this easily online by joining investor forums such as Connected Investors. Here you will be able to form connections and networks not only for selling your property but also for other investments that you might have.